- Published on Wednesday, 15 April 2009
|Magarete serving another happy customer|
Participant Profile: Magarete Lima
Challenges: Inventory management, marketing
Recent Success: Discovery of new venues for bread sales
Although she has a good market for her bread in Suruacá, Magarete's family was eating her profits! With CEN's help, she started keeping careful records of her production and sales. Using this information, she has reduced the amount of loaves she bakes to better meet demand. Recently, Magarete has experimented with baking different types of bread and with selling it at new venues, such as soccer matches, both of which increased her profits. Currently, she is experimenting with promotion schemes to attract new customers.